How Joe dissects customer feedback

We created a brand-new role this year that’s dedicated to exploring and understanding customer feedback.

Joe became our Customer Feedback Coordinator early this year and his main responsibility is to gather and analyse customer feedback. At the heart of it, his job is to make sure customers’ views are at the very forefront of every business decision we make.

We created this position as we care about what customers think and we want to do everything we can to provide a good service. We want to open as many avenues as possible for customers to easily tell us how to improve, as well as keeping people informed about what they told us and what we’re doing in response.

Without feedback we don’t know when we’re getting it right and when we’re getting it wrong. We don’t want to make decisions based on assumptions, so the more feedback – good or bad – we can get from customers, the better.

But that's enough from us, click play on the video below and let Joe tell you all about his new role and how it benefits customers.